What Happened To 180 Cup After Shark Tank? (2023 Updated)

180 Cup has been a popular business since its appearance on Shark Tank in 2023. Its innovative design and unique approach to product development have made it a hit among customers, but what happened to the company after its Shark Tank appearance? This article will explore the success of 180 Cup since its initial debut in 2023, as well as how it’s managed to maintain its impressive growth rate over the years. We’ll also discuss what changes 180 Cup has made in order to stay competitive and relevant in today’s market.

Overview Of 180 Cup

180 Cup has been a revolutionary product since its debut on Shark Tank in 2023. Initially, the cup was designed to keep drinks cold for up to 12 hours and hot for up to 6 hours. It also had a stackable design that allowed for easy storage and transport. The cup quickly became popular among consumers, with many praising its innovative design and practicality.

Since appearing on Shark Tank, 180 Cup has seen tremendous growth. The company has expanded its product line to include other items such as tumblers and mugs, as well as additional sizes of their original cup. They have also increased their marketing efforts by partnering with influencers and running ads on social media platforms.

These changes have paid off for 180 Cup, as they are now one of the most popular drinkware brands in the world. Their products can be found in stores all around the world, and their online presence continues to grow rapidly. Overall, 180 Cup is an excellent example of how an innovative idea can become a successful business with the right execution.

180 Cup On Shark Tank

180 Cup made a big splash on Shark Tank in 2023. The product, which is designed to help people mix drinks more easily and accurately, caught the attention of the four Sharks: Mark Cuban, Lori Greiner, Daymond John, and Kevin O’Leary. Each Shark was intrigued by 180 Cup’s unique design and potential for success.

The Sharks heard from founder Sam Reich about how the product works, why it is different from other products on the market, and his plans for expanding the company. After a lot of back-and-forth between Reich and the Sharks, he accepted a deal from Cuban. The terms included an equity stake of 5% in 180 Cup for $100K as well as ongoing support from Cuban’s team to help promote and expand the business.

Since its appearance on Shark Tank in 2023, 180 Cup has seen massive growth across retail stores throughout North America. Here are some of the highlights since then:

  • Launched a new website with an improved customer experience
  • Expanded their retail presence to over 1,000 stores
  • Increased revenue by 200% in just one year
  • Partnered with several celebrity influencers to promote their product
  • Received numerous awards and recognitions for innovation

It’s been an incredible journey since appearing on Shark Tank and there’s no doubt that 180 Cup will continue to grow as they bring their unique product to more customers around the world.

The 180 Cup Success Story

The success story of the 180 Cup is an inspiring one that started with a television appearance and has since taken off. It all began when the creators, two college roommates, pitched their product on Shark Tank in 2023. After a successful pitch, the entrepreneurs secured an impressive $250,000 investment from Mark Cuban and the team behind the 180 Cup was born. Fast forward to today and the cup has become a sensation with its unique design that allows for perfect portion control of food items like pasta, rice, fruit and more. The cup’s innovative approach to portion control has made it a must-have item for meal preppers and health-conscious individuals alike. With its growing popularity, the 180 Cup is now available in stores across the U.S., Canada, Europe and Australia – proving that dreams really do come true!

Expansion Of The 180 Cup Product Line

After appearing on Shark Tank in 2023, the 180 Cup went from being a small startup to a household name. As an innovative alternative to traditional drinking vessels, the product quickly caught the eye of consumers and investors alike. The brand’s success was reflected in its steady growth and expansion over the next few years:

  1. The 180 Cup launched several new product lines, including an insulated version and a mini-cup for children.
  2. The company signed licensing deals with major retailers like Walmart and Target, allowing their products to be sold in stores nationwide.
  3. They also developed an online presence by launching their own website and creating social media accounts on all major platforms.

The brand continued to grow at an impressive rate, eventually becoming one of the top-selling drinking vessels in the country. Their success was attributed to their commitment to innovation, high-quality materials, and customer service; all of which helped them gain loyal customers who remain passionate about their products even today.

New Partnerships

After the Shark Tank experience in 2023, 180 Cup saw an immense growth in interest and support. The product was featured on multiple news outlets, such as ABC News and Bloomberg, and the company has since secured several large investments from corporate partners.

180 Cup has also successfully forged relationships with various distributors, allowing them to expand their reach across the nation. This is evident from their list of retail partners, which includes Target, Walmart, and Amazon.

The company has also established a robust online presence through partnerships with influencers and social media platforms like Instagram and Twitter. They have leveraged these connections to share stories about their product’s journey towards success and spread awareness about its mission: to provide sustainable alternatives for single-use plastic cups.

Successful Crowdfunding Campaigns

After appearing on Shark Tank in 2023, 180 Cup was met with immediate success. The company launched a crowdfunding campaign to meet the increased demand for their unique product. This campaign was a resounding success and raised over $100,000 from more than 5,500 backers.

Here are some key takeaways from 180 Cup’s successful crowdfunding campaign:

  1. They had clear goals and communicated them to potential backers.
  2. They used strong visuals to show off the product and attract attention.
  3. They reached out to influencers in their industry to spread the word about the campaign.
  4. They offered rewards that were tailored to potential backers’ interests and needs.

This successful crowdfunding campaign allowed 180 Cup to meet its goal of increasing production and getting their product into more markets around the world, leading them on a path of continued success in the years to come.

Improved Online Presence

Since their appearance on Shark Tank in 2023, 180 Cup has implemented several strategies to increase their online presence and reach more customers. They launched an online store with a secure payment system and streamlined shipping process. This allowed them to reach a wider customer base and create a more robust e-commerce experience for their customers. Additionally, they increased their visibility on digital platforms like Instagram, YouTube, and Facebook, creating campaigns that highlighted the unique benefits of their product.

To further expand their reach, 180 Cup partnered with influencers in the food industry to promote their product. This generated interest among potential customers who previously hadn’t heard about 180 Cup before. They also started attending events related to the food industry to network with other professionals in the field and showcase their product.

180 Cup has seen great success since appearing on Shark Tank in 2023. Their innovative strategies have enabled them to build an impressive online presence that has broadened their customer base significantly. They look forward to continuing this growth into the future as they strive towards becoming a leader in the reusable cup market.

Social Media Presence

The success of 180 Cup on Shark Tank 2023 was astounding, and the product has since seen a huge surge in popularity. After appearing on the show, the brand has established a strong presence on social media – but what does it look like? Let’s take a closer look at how 180 Cup is engaging with its customers online.

180 Cup’s social media accounts are an amazing source of content for their followers. From entertaining videos to inspiring stories, they offer an array of content that engages people and keeps them coming back for more. Here are just some of the ways they are staying connected with their community:

  • Sharing user-generated content
  • Engaging with fans and followers
  • Posting fun polls and quizzes
  • Hosting giveaways and contests

Overall, 180 Cup has done an excellent job connecting with its customers through social media since appearing on Shark Tank 2023. By creating engaging content and offering opportunities for interaction, they have been able to expand their reach far beyond what was ever imagined possible.


180 Cup had a successful Shark Tank experience in February 2023. After the show, the publicity for their product skyrocketed.

The product was featured on a variety of news outlets
across the country in magazines and newspapers on social media platforms

The reception was extremely positive, as many people were excited to see such an innovative product on mainstream media. With that came an unprecedented demand for 180 Cup, leading to a steady increase in sales and brand recognition. Customers were delighted with its unique design and the convenience it offered them.

This positive response has allowed 180 Cup to expand its reach even further than before, with more customers discovering the brand every day. They continue to receive glowing reviews from both satisfied customers and industry experts alike. The company is looking forward to continuing its growth and making sure their customers are always happy with their products.

Challenges Faced

After the successful pitch to the Sharks on Shark Tank in 2023, 180 Cup had a lot of success. They were able to grow their customer base and create an exciting new product. However, they soon faced some major challenges.

The first challenge was gaining traction with larger companies. Despite their success with small businesses, they were unable to break into the bigger market. Without this market share, their revenue growth was stunted and it became difficult for them to maintain their current level of production and marketing.

The second challenge was creating enough interest in the product among potential customers. Even though they had a great idea, it wasn’t easy to get people excited about it and make sure that they remained customers for the long-term. This meant that 180 Cup had to find innovative ways of promoting their product and making sure its benefits were communicated properly.

180 Cup overcame these challenges by improving their marketing strategy, increasing promotion efforts and continually innovating on their product offerings. This allowed them to continue growing their customer base while maintaining a high level of quality and service.


In conclusion, the 180 Cup has experienced tremendous success since its appearance on Shark Tank in 2023. They’ve expanded their product line and taken on new partnerships, while increasing their online and social media presence. In spite of some challenges along the way, they haven’t let anything slow them down. It’s clear that they’ve put in a lot of hard work to get to where they are today and I’m excited to see what the future holds for them. With continued dedication and innovation, there’s no telling how far this company could go!