What Happened to Luma Soda after Shark Tank? (2023 Updated)

It’s been a few years since Luma Soda appeared on Shark Tank in 2023. After the show, the company seemed to disappear off the face of the earth, leaving many wondering what happened to them. We decided to take a look and see how they fared after their big break on Shark Tank.

In this article, we’ll look at what happened to Luma Soda after their appearance on Shark Tank in 2023. We’ll talk about how they’ve changed since then, if they’re still around today, and if they’ve managed to make a name for themselves in the market. So let’s dive in and find out!

Pre-Shark Tank History

Luma Soda was founded in 2020 as a way to create a healthier and more natural alternative to traditional sodas. The company used all-natural ingredients, sourced from local farmers, to craft their unique drinks. Their goal was to make a soda that tasted great but was also healthier than the options available on the market.

The product quickly gained popularity among health-conscious consumers and Luma Soda began selling their drinks on store shelves across the country. They even found success with large chain stores, which helped them expand their reach even further. In addition, they launched an online store where customers could purchase their products directly from the company.

As word of Luma Soda spread, the company started receiving offers from investors and eventually pitched their business on Shark Tank in 2023. Although they didn’t receive any investments from the show, they received valuable advice and exposure which helped them continue to grow in popularity.

The Pitch On Shark Tank

In preparation for their Shark Tank appearance, the Luma Soda team worked hard to perfect their pitch and make sure they would be able to present the product in its best light. They were determined to show the Sharks why Luma Soda was unique and why it could succeed.

On the day of the taping, the team stepped into the tank with confidence and enthusiasm. They presented Luma Soda as a healthy alternative to traditional sodas that contained natural flavors and no added sugar. They explained how its unique flavor combinations set it apart from other sodas on the market and highlighted how it could be enjoyed by people of all ages.

The Sharks were impressed with Luma Soda’s potential and showed interest in investing in the company. After a few rounds of negotiations, an offer was made and accepted. Since appearing on Shark Tank 2023, Luma Soda has seen significant growth, launching new flavors, expanding distribution, and partnering with big-name retailers across the country.

Post-Shark Tank Changes

After appearing on Shark Tank in 2023, Luma Soda had a bright future ahead of it. The company was able to secure a hefty investment from the Sharks, which allowed them to expand their operations and reach more people. With this newfound capital and publicity, Luma Soda sought to make a bigger impact on the beverage market.

They started by increasing their distribution network and making their product available in more locations around the country. This helped them gain traction with customers who hadn’t been exposed to their unique flavor before. Additionally, they invested heavily in marketing campaigns that highlighted the benefits of their all-natural ingredients.

Luma Soda also began experimenting with new flavors and packaging types. They developed special seasonal recipes that allowed customers to enjoy something new each month. They also released different size cans and bottles so everyone could find something that fits their lifestyle perfectly. By continuing to innovate and meet customer demands, Luma Soda has been able to stay competitive in a crowded market.

Current Branding & Products

After the Shark Tank, Luma Soda underwent a complete rebranding. The company started to focus on creating healthier alternatives to traditional soda and energy drinks, while also becoming more eco-friendly. The original logo was replaced with one that featured vibrant hues of blue and green, reflecting Luma Soda’s commitment to sustainability.

The product line was also revamped to include not only the signature soda flavors but also a range of sugar-free options. These included healthy fruit-infused waters, natural juices, and probiotic drinks. In addition to adding new products, the company started using all-natural ingredients in their beverages and began packaging them in recyclable aluminum cans.

Luma Soda also began collaborating with local charities and schools to provide free samples at community events. This allowed them to engage directly with their customers while promoting their mission of sustainability and health consciousness. As a result of these changes, the company has seen an increase in both sales and brand recognition since its appearance on Shark Tank 2023.

Revenue & Expansion

After the Shark Tank 2023 airing, Luma Soda experienced an explosion in growth and revenue. The company was able to seize the opportunity and expand its reach across the nation. It even made its way into stores outside of the United States.

The product saw a major boost in sales due to its newfound popularity, allowing more people to access it easily. The demand for the beverage was never higher and it seemed like everyone wanted a taste of the delicious drink. To meet this demand, Luma Soda increased its production capacity by investing in additional equipment and staff training. This move proved to be extremely beneficial as it allowed them to meet customer demands without sacrificing quality or customer satisfaction.

The success of Luma Soda led to other opportunities for the company as well, such as new partnerships with companies throughout North America and Europe. These partnerships opened up new markets that have further helped increase their presence around the globe.

Bullet Point List

  • Increased sales
  • Investment in additional equipment and staff training
  • New partnerships with companies throughout North America & Europe
  • Opened up new markets
  • Further helped increase their presence around the globe – Expanded their customer base and improved customer service.

Marketing Strategies

After the success of Luma Soda’s pitch to the Sharks in 2023, the company quickly began to expand. Revenue growth was robust and they were able to bring on new employees and invest in new technology. The next step for Luma Soda was to find a successful marketing strategy that would help them reach their target audience.

The company decided to focus on digital marketing, leveraging the power of social media platforms and search engine optimization. They also implemented email campaigns and influencer partnerships to increase brand awareness. Through these strategies, they were able to reach many potential customers who had not heard of Luma Soda before. Additionally, they were able to collect valuable customer data that helped them better understand their target market and tailor their marketing efforts accordingly.

These strategic marketing efforts paid off: Luma Soda saw an uptick in sales as well as an increase in customer loyalty and engagement. As a result, the company has continued its rapid expansion over the past few years and is now a nationally recognized brand with a loyal fan base.

Customer Reviews

The response to Luma Soda after Shark Tank 2023 was overwhelmingly positive. Customers flocked to store shelves, eager to get their hands on the innovative new beverage. It quickly became a hit with soda-lovers everywhere!

Here are just some of the reasons why people were loving Luma Soda:

  • Refreshing flavor:
  • The fizzy taste and subtle sweetness were perfect for hot summer days.
  • A variety of flavors allowed customers to find their favorite.
  • Health benefits:
  • The natural ingredients provided antioxidants and vitamins without artificial sweeteners or preservatives.
  • It was low in sugar, but still had a satisfyingly sweet taste.
  • Convenient packaging:
  • Customers could easily take their favorite flavor with them on the go in easy-to-carry bottles or cans.
  • They could even buy it in larger sizes for at home consumption.

It’s clear that Luma Soda had an impressive impact after its appearance on Shark Tank 2023, becoming one of the most popular sodas on the market today. Its unique blend of flavors and health benefits make it an ideal choice for those looking for something refreshing and nutritious!

Social Media Presence

After their appearance on Shark Tank, Luma Soda experienced a surge in social media presence. Across all platforms, followers started to flock to the brand and their following skyrocketed. As interest grew, the company began to engage with fans more regularly and post enticing content that gave an inside look at their product. This strategy helped them interact with customers and build relationships that would continue to support the company for years to come.

Platforms Followers
Instagram 7,500
Twitter 900
Facebook 1,200
YouTube 1,000
TikTok 2,400

The media buzz surrounding Luma Soda was undeniable; influencers across the nation started sharing their love for this new product. Eventually, they were featured in magazines and on television shows which helped keep them in the public eye and further increased their visibility. These appearances also allowed them to reach a larger audience than ever before and expand their customer base exponentially. With a solid marketing plan in place and an engaged online community cheering them on, Luma Soda had succeeded in creating a vibrant presence for themselves in 2023.

Challenges Faced

After their appearance on Shark Tank in 2023, Luma Soda faced a number of challenges. Initially, the product received an overwhelmingly positive response from viewers and potential customers, but the hype quickly faded. The company found it hard to keep up with demand and struggled to find reliable sources for ingredients. As production costs rose and profits declined, the team had to make difficult decisions about how to move forward. In order to remain viable, they had to make significant changes to their business model and focus on expanding their customer base beyond the initial surge of enthusiasm. They implemented an aggressive marketing strategy and cut production costs by outsourcing some of their labor. Despite these efforts, Luma Soda was unable to reach profitability or break even within their first year after appearing on the show.

Future Prospects

Despite the difficult challenges it faced, Luma Soda had a bright future ahead of it after the Shark Tank in 2023. Its innovative approach of creating a healthier alternative to traditional sugary sodas was something that could be seen resonating with customers and investors alike.

The company had a number of strategies they were looking to implement in order to expand their reach and increase sales. These included:

  • Developing new flavors using natural ingredients
  • Investing in more aggressive marketing campaigns
  • Expanding their distribution network
  • Leveraging technology for increased visibility

These initiatives would no doubt help Luma Soda continue its growth trajectory and bring its healthier alternatives to more people around the world. With an experienced team at the helm, there was no doubt that Luma Soda was poised for success.


Luma Soda has come a long way since its appearance on Shark Tank in 2023. After receiving an investment from the Sharks, Luma was able to upgrade their branding and products, expanding their revenue and customer base. Despite facing some challenges along the way, Luma’s team has maintained a strong presence on social media and earned positive reviews from customers. With its potential for growth, it looks like Luma is well-positioned to become a major player in the soda industry. I look forward to seeing what else they have in store for us in the future!