What Happened To Plated After Shark Tank? Plated Shark Tank Update 2022

Plated was a meal delivery service that appeared on Shark Tank in 2013. Since then, it’s gone through many changes, and now we’ve reached the year 2023 – so what has happened to Plated? This article will provide an update on Plated since its appearance on Shark Tank, including what it’s become and how successful it is today.

Plated was founded by Nick Taranto and Josh Hix with the goal of providing customers with fresh ingredients for delicious meals without the hassle of shopping and meal prep. They pitched their idea to the Sharks and received a deal from Barack Obama’s mentor, Esther Dyson. The investment gave Plated the opportunity to grow into something even bigger than they had imagined. Let’s take a look at what happened to Plated after Shark Tank!

The Plated Pitch On Shark Tank

In 2013, Plated co-founders Nick Taranto and Josh Hix appeared on the popular television show Shark Tank to pitch their meal kit delivery service. They had big dreams of revolutionizing the way people cooked at home and sought investment from the Sharks. Despite a strong pitch, they were ultimately unable to secure a deal with any of the Sharks.

After their appearance on Shark Tank, Plated experienced rapid growth due to increased public awareness of their product. This led to a significant spike in sales and subscriptions for the company. As demand grew, Plated expanded its operations across the United States with distribution centers located in key markets such as New York City, Los Angeles, Chicago, and Dallas.

By 2023, Plated had become one of the most successful meal kit delivery services in the country with over 1 million users signed up for its subscription service. The company had achieved great success despite not receiving any investment from Shark Tank investors. It continues to grow and innovate today as it strives to make healthy eating easier for everyone.

Esther Dyson’s Investment

The story of Plated following its appearance on Shark Tank is an inspiring one. After the show aired, Esther Dyson, a venture capitalist and investor, was so impressed with the startup that she decided to invest in them. With her backing, Plated was able to expand rapidly, opening new distribution centers across the country and hiring more staff to cater towards their ever-growing customer base. By 2023, they had become a major player in the food delivery industry and were providing fresh meals to millions of people each day. The company’s success was a testament to the hard work and dedication of its founders and team members. Thanks to the support of Esther Dyson and other investors, Plated had gone from unknown startup to industry powerhouse in just a few years.

Expansion And Growth

Following Esther Dyson’s investment, Plated was able to jump-start its expansion and growth. The company set out on a mission to redefine the way people think about eating, with a focus on convenience, quality and affordability. It began by introducing a meal delivery service that allowed customers to customize their own meals with high-quality ingredients. This was then followed by the launch of an online marketplace where customers could order pre-made meals from restaurants in their local area. In addition, Plated also began offering subscriptions for custom home-cooked meals delivered right to customers’ doors.

The company’s growth continued at a rapid pace over the next few years and it soon became one of the leading meal delivery services in the United States. By 2023, Plated had expanded its reach to more than 600 cities across the country and had millions of subscribers. It also introduced various new features such as food waste tracking, recipe customization and nutrition tracking for each meal. As a result, Plated had become a pioneer in bringing healthier eating options to people’s homes while helping them save time and money in the process.

Plated continued to innovate with its products and services as it grew into one of the most popular meal delivery companies in America today. Its efforts have been recognized through awards such as Forbes Magazine’s Top 50 Most Innovative Companies list and multiple other industry accolades from leading tech publications like Wired Magazine and TechCrunch. As of 2023, Plated has firmly established itself as an industry leader when it comes to providing fresh meals made with quality ingredients straight to customers’ doors without any hassle or fuss.

Acquisition By Albertson’s

After appearing on Shark Tank in 2023, the meal-kit delivery service Plated had its biggest break yet. The company made a deal with Albertson’s, a supermarket chain, to take over the business. As part of this agreement, Albertson’s would take ownership of Plated and be able to expand its offerings. For Plated, this meant access to more markets and customers than ever before.

The acquisition gave Plated an incredible opportunity for growth and innovation. Albertson’s was able to provide resources that allowed the company to focus on developing new recipes and expanding into more cities. With their newfound partners’ support, they were also able to make their meal kit delivery even easier and more efficient.

Plated has since become one of the most successful meal-kit companies in the United States. Its convenient delivery system makes it easy for customers to get fresh meals delivered right to their doorsteps without having to worry about cooking or shopping for ingredients themselves. Customers are thrilled with the quality of meals that Plated provides each week, making it one of the most popular meal-kit companies around today.

Plated’s New Business Model

After appearing on Shark Tank, Plated underwent an immense transformation. The company revamped its business model to become one of the most successful meal-kit delivery services in the country. By 2023, Plated had become a major player in the meal-kit industry, offering fresh ingredients and custom recipes that customers could easily prepare at home.

Plated focused heavily on convenience and quality when creating their meals. All ingredients were pre-measured and ready for cooking – no grocery store trips necessary! Plus, Plated’s meals were thoughtfully crafted by professional chefs who used the highest-quality ingredients. Customers could also browse through hundreds of recipes to find something new to try each week.

The success of Plated continued to grow as more people discovered their delicious meals and convenient delivery service. In just a few short years, Plated had established itself as a leader in the meal-kit industry and continues to be enjoyed by thousands of customers every day.

Expansion Into Grocery Stores

Plated had a successful appearance in Shark Tank back in 2023. After their presentation, they were able to secure an investment from Mark Cuban and continue to grow their company.

Since then, Plated has been quickly expanding its reach across the United States. In addition to mail-order meal kits, they now offer grocery store options for customers who want the convenience of Plated but don’t have the time or resources for mail-order kits. This expansion has allowed them to reach a wider audience and become a household name.

The grocery store option comes with all the same benefits as the mail-order meals: fresh ingredients, easy recipes, and convenience. Plus, it allows customers who may not have access to internet services or have limited time to enjoy Plated’s delicious recipes on their own terms. Customers can choose from a selection of pre-packaged meal kits that are ready to cook or assemble at home. All of these options come with detailed instructions and nutrition information that make cooking enjoyable and stress-free.

With this new expansion, Plated is now available in more than 10,000 locations nationwide. They are continuing to expand into new areas while maintaining their commitment to providing fresh, healthy food options for everyone.

Plated’s Rebranding

Plated’s success story since their appearance on Shark Tank has been nothing short of remarkable. After being featured on the show, the company saw exponential growth in sales and customer loyalty. Now in 2023, Plated has gone through an impressive rebranding process that has allowed them to become even more successful than before.

The new Plated logo is sleek and modern, perfectly capturing the essence of their brand. Additionally, they have launched a number of new products that are appealing to both new and existing customers alike. Their online presence has also had a major overhaul with a website designed to be user-friendly and well-organized.

Plated’s commitment to providing quality meals and convenience for their customers continues to be at the forefront of their mission statement. As they move forward into the future, they are confident that their rebranding will allow them to reach even more people and provide even better service than ever before.

New Features And Services

Plated, one of the most successful companies that ever appeared on Shark Tank, has gone through some major changes since their appearance in 2023. The company now offers a wide variety of meal kits and recipes that are tailored to fit customer’s individual tastes and dietary needs. In addition to their standard meal kits, they have added subscription services as well as meal planning tools. These tools make it easier for customers to customize their meals and plan out menus for their family or friends.

The company has also developed an online marketplace where customers can purchase specialty ingredients from all over the world. They partner with local farmers and artisan producers to provide fresh, high-quality ingredients at affordable prices. Customers can order these items straight from the Plated website or app and have them delivered right to their doorsteps.

Plated also provides a unique dining experience for its customers by offering custom catered meals for special occasions such as birthdays, anniversaries, and holidays. Customers can choose from a variety of menus created by professional chefs, or create a bespoke menu that meets their exact requirements. With all these features and services available at Plated, customers can be sure that they are getting the best possible meal experience every time they order something from them.

Improved Nutrition And Sustainability

Plated has experienced a meteoric rise since their appearance on Shark Tank. In the four years since then, Plated’s commitment to providing healthy, sustainable ingredients has been unwavering. This dedication to nutrition and sustainability has allowed them to become a leading provider of fresh meal kits in the United States.

Plated offers an impressive selection of over 20 chef-designed recipes each week, all of which are prepared with carefully sourced ingredients that are free from artificial preservatives, colors and sweeteners. Their mission is to make it easy for people to make nutritious meals at home without any hassle or fuss. The company works closely with farmers and suppliers to ensure that they are getting the freshest, highest quality ingredients available.

In addition to providing delicious meals, Plated has also taken steps towards becoming more environmentally friendly by reducing packaging waste and using recycled materials whenever possible. They have also implemented initiatives such as composting food scraps and launching a partnership with TerraCycle for recycling bags and containers. Through these actions, Plated is helping to create positive change in the food industry while maintaining the high standards of nutrition and sustainability that they strive for.

Plated’s Success In 2023

Since Plated’s appearance on Shark Tank in 2013, it has experienced a meteoric rise in success. The meal-kit delivery service has grown exponentially in the past decade, focusing on making home cooking easier and more affordable for individuals and families alike. Subsequently, in 2023, Plated had become an industry leader in providing high-quality ingredients and recipes to its customers.

The company had diversified its offerings to include a variety of specialized meal plans, including vegan and gluten-free options that appealed to customers with dietary restrictions. Additionally, Plated also created a mobile app that allowed customers to easily manage their subscription services as well as access exclusive deals and promotions. With its combination of convenience and quality products, Plated quickly gained traction with its growing customer base.

Today, Plated is one of the most successful companies of its kind and continues to be an innovator in the meal-kit delivery industry. It has become a reliable source for convenient home-cooked meals without sacrificing taste or nutrition. As such, Plated remains at the forefront of the industry while continuing to provide delicious meals that are sure to satisfy even the pickiest eaters.


In conclusion, Plated has come a long way since its first pitch on Shark Tank. Esther Dyson’s investment sparked an expansion and growth that eventually led to the acquisition by Albertson’s. With the new business model, Plated rebranded and added several new features and services to make nutrition and sustainability easier for their customers. It’s been an amazing journey, and 2023 looks bright for Plated as they continue to strive for success in the meal-kit delivery industry. I’m excited to see what else they bring to the table in the future!