What Happened To RokBlok After Shark Tank? (2023 Updated)

RokBlok was an innovative product that made its debut on ABC’s hit show Shark Tank back in 2016. It promised to be the perfect solution for music lovers who wanted to listen to their favorite tunes on the go. However, since then, there has been very little news about this company and its products. That leaves many people wondering: what happened to RokBlok after Shark Tank? In this article, we’ll take a look at the current state of RokBlok, as well as what the future might hold for this unique product.

Since its appearance on Shark Tank, RokBlok has gone through some major changes. After gaining a considerable amount of attention from the show, they decided to pivot away from their original plan and focus instead on developing a new version of their product that could be manufactured more efficiently. They have also released several other products that are related to their main device, including Bluetooth speakers and portable record players. With these new developments in mind, let’s take a closer look at what happened to RokBlok after Shark Tank and how it continues to impact the music industry today.

Rokblok’s Journey From Shark Tank To Now

RokBlok first appeared on Shark Tank in 2023, and it quickly caught the attention of viewers. It was a revolutionary concept: a tiny record player that could attach to any surface. It was an instant hit, with Sharks Mark Cuban and Lori Greiner offering a joint investment deal. After the show, RokBlok seemed destined for success.

Since its appearance on Shark Tank, RokBlok has gone from strength to strength. The company has released multiple new products, including the RokStick and the RokGrip. They have also entered into partnerships with some of the biggest names in the industry, such as Apple Music and Spotify. This has helped them reach millions of listeners worldwide who can now enjoy their favorite music without worrying about bulky record players or outdated tech.

Today, RokBlok is one of the most innovative companies in the music industry, providing an affordable and accessible way to listen to records anywhere. They continue to innovate their products and develop new partnerships with major music labels – all while maintaining their commitment to keeping music alive and accessible for everyone.

The Pivot From The Original Plan

After appearing on Shark Tank in 2023, RokBlok pivoted away from its original plan and adapted to the needs of the market. This shift led to a successful period of growth for the company, as they began to focus on new opportunities. Collaborations with major streaming services and record labels allowed RokBlok to reach a broader audience while still staying true to their mission of providing music enthusiasts with access to vinyl records. This move paid off, as more people were exposed to not only the product itself but also the idea that physical media can still be relevant even in a digital world. With a renewed focus on what makes vinyl unique, RokBlok has become a popular choice for music fans looking for something tangible and special in their collection.

New Products And Services Developed

Following their appearance on Shark Tank in 2023, Rokblok had to pivot away from their original plan of being a vinyl record player that could be used in any room of the house. This meant that they had to come up with new products and services to stay ahead of the competition.

Rokblok’s new products and services focused on providing a more comprehensive experience for users who wanted to listen to vinyl records. They developed:

  1. A subscription-based streaming service that allowed users to access thousands of songs on demand
  2. An app that allowed people to find and purchase rare records from around the world
  3. High-quality speakers and headphones for a superior listening experience
  4. A digital library of classic albums from different genres

To ensure the best possible customer experience, Rokblok also offered free delivery and installation services for all of their products, allowing users to enjoy their music with minimal effort. With these new offerings, Rokblok was able to remain competitive in the modern music industry and provide customers with an unparalleled listening experience.

An Increase In Online Visibility

After appearing on Shark Tank in 2023, RokBlok saw an incredible increase in online visibility. This was due to a combination of the show’s immense popularity and to their innovative product—a vinyl record player that works with Bluetooth-enabled speakers. With the newfound attention, the company was able to reach a wider audience and further promote their product.

The result of this surge in popularity was a massive spike in sales. The demand for RokBlok increased so much that they were unable to keep up with production levels and had to bring on additional staff to help manage orders. Additionally, the company began to explore new channels for distribution, such as launching a web store and partnering with retailers around the world.

As recognition of their product’s success continued to grow, RokBlok began receiving numerous awards from industry groups and publications. The company also saw its products featured in magazines, newspapers, television shows, and other media outlets, providing yet another avenue for promotion. All these factors helped solidify RokBlok’s position as one of the leading players in the vinyl record market.

Before Shark Tank After Shark Tank
Limited online visibility Increased online visibility
Low sales volume High sales volume
No awards or recognition Numerous awards & recognitions
Not featured in publications/media outlets Featured in publications/media outlets
Few distribution channels Multiple distribution channels Limited customer base Expanded customer base

Growing Brand Awareness

After appearing on Shark Tank in 2023, RokBlok was able to spread awareness of their unique record player across the globe. They saw an influx of orders, and soon began selling their product to customers in different countries. To meet the demand, they had to increase their staff and production capabilities.

In order to reach even more people and boost sales, RokBlok increased its marketing efforts, which included launching a series of content on social media and various other platforms. They also began attending trade shows, hosting events, and partnering with influencers to help build brand recognition.

RokBlok’s success continued as these strategies led to more product sales and higher profits for the company. The team’s hard work paid off and soon RokBlok was considered one of the top brands in the industry. These efforts have enabled RokBlok to gain a strong foothold in the market and become a leader in innovative audio products.

Expanding Into New Markets

After appearing on Shark Tank in 2023, RokBlok was able to expand their operations into new markets. They started by expanding to other major cities throughout the United States, such as Los Angeles and Chicago. They also began working with larger retailers like Target and Amazon, allowing consumers to purchase their product online.

RokBlok then looked towards creating strategic partnerships with some of the world’s most innovative companies. These partnerships allowed them to access new technologies and tap into different customer bases around the world. In addition, they launched a series of marketing campaigns that increased their visibility significantly.

Finally, RokBlok has made great strides in developing their international presence by entering into agreements with distributors in Europe and Asia. This has allowed them to reach more people than ever before and increase their market share globally.

Benefits of Expanding Into New Markets:

  • Increased visibility
  • Access to new technologies
  • Ability to reach more customers worldwide

With these expansions and partnerships, RokBlok has been able to take advantage of the many opportunities available in today’s global market. Their success demonstrates the potential that comes from taking risks and pursuing growth opportunities outside of one’s comfort zone.

Reaching New Audiences

After appearing on Shark Tank in 2023, RokBlok was able to expand into new markets and reach new audiences. With the help of their investors and the additional funding, they had a unique opportunity to grow their customer base beyond what they could have imagined before.

RokBlok began to focus more heavily on digital marketing, utilizing platforms such as YouTube, Instagram, and Twitter to reach an even wider audience than they had previously. They created engaging content that highlighted the advantages of using their product, which resonated with potential customers. Additionally, they sought out influencers and sponsored campaigns with them to gain further exposure.

They also identified new markets where their product could be successful and began expanding into them. This included partnering with existing retailers in different countries around the world, allowing them access to new customers who may not have heard of them before. Furthermore, they launched joint ventures with other businesses in order to increase their visibility within these markets. Through these strategies, RokBlok was able to successfully increase its presence in multiple markets and continue growing its customer base.

Gaining Attention From Major Media Outlets

After Shark Tank, RokBlok had the world’s attention. It was no longer a small startup but rather a major player in the music industry. By 2024, major media outlets like The Wall Street Journal, Forbes, and TechCrunch were all talking about RokBlok. Here are three ways RokBlok gained attention from these outlets:

  1. RokBlok developed inventive technology that allowed users to play vinyl records through a wireless device. This creative idea was revolutionary and caught the attention of many tech companies.
  2. RokBlok provided exceptional customer service by responding quickly to customer inquiries and offering support whenever needed. This made them stand out from other startups in the industry and showed potential investors that they could provide value to customers.
  3. RokBlok partnered with other well-known businesses which helped them gain more exposure and credibility within the music industry. These strategic partnerships also allowed them to reach a wider audience and increase their sales significantly.

Despite its humble beginnings, Rokblok quickly became a household name thanks to their innovative product and great customer service, as well as their partnerships with well-known businesses within the industry.

Creating Partnerships With Music Labels

After appearing on Shark Tank in 2023, RokBlok saw a major surge in interest from music labels. The innovative, portable vinyl player was able to expose their technology to the world and create partnerships with some of the biggest names in the industry. The following table provides an overview of some of these partnerships:

Music Label Partnership Type
Universal Music Group Distribution Agreement
Sony/ATV Music Publishing Licensing Agreement
Warner Music Group Joint Venture Agreement
Create Music Group Licensing & Promotion Agreement
BMG Rights Management Creative & Distribution Agreement

After forming various partnerships with music labels, RokBlok was able to expand their product reach and increase revenue streams. This allowed them to invest in research and development efforts which resulted in a new version of the product that was even more portable than before. With new features like voice control integration and improved battery life, RokBlok has become one of the most popular devices for playing vinyl records. They are now looking to expand into other markets such as streaming services and beyond. All in all, RokBlok’s success after Shark Tank has been remarkable.

Looking Ahead To The Future Of Rokblok

Having successfully partnered with music labels, RokBlok is now looking ahead to the future. With these new partnerships in place, the possibilities for what RokBlok can do have expanded exponentially. The team is already working on developing a new version of the device that will enable users to access music from different streaming services. This will give them more control over their listening experience and make it easier than ever to enjoy their favorite tunes.

RokBlok has also been exploring ways to use its technology to create unique experiences for fans. Ideas range from creating interactive concerts where fans can control the sound and visuals using their devices, to creating custom playlists tailored to each user’s interests. These initiatives demonstrate how RokBlok is using its cutting-edge technology to provide an unprecedented level of customization and immersion in music listening.

As RokBlok continues to develop, they are focused on providing users with an exceptional audio experience while also striving towards innovation and creativity. By pushing the boundaries of what music-listening can be, they hope to bring consumers ever closer to the music they love and redefine what it means to listen in this modern age.


In the end, RokBlok’s pivot from its original plan has proven to be a successful move. We have seen an increase in online visibility, growing brand awareness, and reaching new audiences. The company is now partnering with major music labels, and gaining recognition from major media outlets. It’s incredible to see how far the company has come since its appearance on Shark Tank in 2023. We are excited to see what the future holds for RokBlok as they continue to expand their reach and develop innovative products and services.